What makes logo memorable

Is it readable then? A VERY simple image or just a nice text treatment works best. And, if you are lucky, you might be able to combine image and text into a single mark. One of my favorite simple logos is the FedEx logo. At first, it looks like a plain type treatment, but if you look close, the white space between the E and the X makes an arrow.

Font choice is another important choice when designing a logo. The font style should match brand. First of all, avoid clip art. In most cases, it makes your business feel small and unprofessional. If it looks like anyone could have pieced your logo together with images off the web, then potential clients might assume your services or products are sub par. It is also essential to choose an image that represents your field. For example, the Nationwide logo is clean, simple, and easy to read all good things , but does anyone else think it looks like a Polaroid picture?

Nothing about that image conveys insurance or nationwide. So, consider a mark that will work in both vertical and horizontal spaces. Some companies have a vertical and horizontal layout option so they can choose which one to use based on the space available. Here is one example. There are always those lucky companies who find a top-notch student, or a talented, hungry designer to design a killer logo.

When using our editor tool you can add effects to your logo but be sure to limit the number of effects you apply. TIP: Try using the drop-shadow function to lift your design off the page and make it stick out from the competition. GraphicSprings offers thousands of graphics to choose from with categories based on 38 industries.

Be sure to browse through several categories to find a graphic that is most relevant to your business. Keep in mind that your logo will tell the audience important things about your company. Ask yourself. What are your values? What services and products do you provide? Although your logo does not need to literally depict all of the products and services you offer, it does need to set a tone.

A floral pattern might work well for a spa but not for a technology company. It also helps to choose colors that suit your business. Now your logo is one of the most critical components of your brand. So how can something so little make such a big difference to the success of your business? Your branding efforts not only start with your logo but are dictated by it. Your logo appears on all your sales tools, from your business cards and stationary to your website. As a result, your logo design influences the design of all your sales tools--for better or worse.

A professional-looking logo can be leveraged to create professional-looking materials. A poorly designed logo can't. In other words, you need a "brandable" logo--one you can make use of when designing other materials to brand your company.

Brandable logos are scalable, memorable and meaningful. If people can't remember what your logo looks like, they won't remember your brand. Think of the logos of some of the popular brands today.

Do you think of M-shaped arches, a shell or a swoosh? All are simple concepts, effectively employed by McDonalds, Shell and Nike. How can you tell if a logo's going to be memorable? If you can't look at a logo for fewer than 10 seconds and re-draw it with decent accuracy, it's probably too complex to be easily remembered.

Besides being difficult to remember, most complex logos can't effectively be reduced in size or rendered in black and white, making them useless for such elements as fax cover sheets and other business forms. Your logo is a quick visual cue that conveys the essence of your brand in an age when image is everything and time is short.

Perhaps you've heard the writer's lament that "nobody reads anymore. Sure, a few people may read your entire ad, more may read some of it--but everyone will SEE it. The overwhelming amount of choices faced by time-crunched consumers forces them to identify shortcuts. Your logo is such a shortcut: it instantly conveys your brand message and emotional appeal. Awareness and familiarity are keys to growing your business, and your logo is instrumental in both areas.