Why first impressions matter

While first impressions provide incremental prediction power, we expected that first impressions would also impact how people evaluate innovations on Relevance and Differentiation. We did not look at the impact of first impressions on Expensiveness as many concepts in this dataset were unpriced. Innovations with positive first impressions were considered more relevant and differentiated. Negative first impressions, in contrast, were associated with decreased relevance but had no impact on differentiation.

Most importantly, considering both positive and negative impressions simultaneously led to a stronger prediction of relevance. Many consumers feel positive and negative simultaneously e. Beyond the overall valence of first impressions, there were more granular findings that are worth mentioning. It is these specific impressions that can provide guidance to marketers on how to adapt their innovation or alter communications to increase trial.

Just as you would do everything possible to ensure you make a great impression on a first date, marketers should do the same for their innovations. We end by sharing five ways to form a good impression:. Willis, J. First impressions: making up your mind after a ms exposure to a face. Psychological Science, Vol 17, pp Colin Ho. He is focused on providing support on research methodologies and data analytics, and on developing global offerings for these two divisions.

Prior to joining the market research industry, Colin was trained as a Social Psychologist at Purdue University.

Jiongming Mu. He is responsible for global Innovation Testing methodology and maintaining and developing the portfolio of research offers. He is also responsible for research excellence of the global Innovation Testing line of products, including forecasting. Jiongming has worked in marketing and research for over 17 years.

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The website cannot function properly without these cookies and can therefore not be switched off in our systems. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. If, for instance, colleagues say you are a great people manager, seek out metrics to support that idea. Perhaps your direct reports tend to get promoted faster or your team is more productive. Finding out what you have in common with the person might require a bit of detective work on your part.

Look for clues about things like a devotion for a certain sports team, a love for a region of the world, or an admiration for a particular historical figure. So try to draw out the other person. And listen to what they have to say. Share a blog that he has written on LinkedIn. Tweet an article that mentions him or his company. Read his book and send him a note about it.

If you are able to generate first impressions that are better than the rest, then you could cultivate profitable customers for life, so your business can succeed now and going forward. Author Bio: Kyle Schwartz is a professional blogger who writes for ZipRecruiter, a leader in finding remote workers the best remote jobs on an easy to use platform for job seekers and businesses.

Fully-integrated platform combining structured startup information, entrepreneur communities, and connections to business resources. Home Products. For Founders No need to re-invent the wheel on business setup steps.

For Startup Communities You provide the programming, we provide the platform. Here are five reasons why first impressions are the most important: First Impressions Last The reason why first impressions are so important is that they last well beyond that moment. Start With Positive Momentum Momentum is a powerful force.

Referrals Referrals are one of the most cost-effective ways to grow your company. Leave a Reply. About Startblox. A patient whose colonoscopy lasted an agonizing 25 minutes, for example Patient B , would rate the experience better and would happily come back a year later for his follow-up appointment, as long as the treatment ended with less pain. The implications of this are pretty clear.

If you run a hotel, for example, you want to focus more on the departure than the arrival.